Case Study: Jio Fiber achieves faster customer support and cost savings with Haptik's WhatsApp chatbot

How Reliance Jio Fiber Amplified Support using WhatsApp

Jio Fiber, a fiber-to-home internet broadband service, wanted to provide seamless support to existing and potential customers while improving customer experience, speeding up routine query resolution, and reducing pressure on support agents. To address these challenges, Jio Fiber partnered with Haptik to build a WhatsApp chatbot for customer care.

Haptik implemented a WhatsApp chatbot that automated repetitive support queries, created a scalable new support channel, and reduced reliance on call centers. The solution drove over 243K conversations, saved more than 32,000 man hours, and delivered a 13x ROI, helping Jio Fiber resolve customer issues faster and at lower cost.

Jio Fiber