Haptik
50 Case Studies
Case Study: CASHe achieves instant credit disbursal on WhatsApp with Haptik
A Haptik Case Study
How India’s Leading Digital Lending App Enabled Instant Credit Disbursal on WhatsApp
CASHe, India’s leading digital lending app, wanted to make borrowing more mobile, transparent, agile, and personalized for young middle-income consumers. To reduce back-and-forth in verification, document uploads, underwriting, and loan disbursals, CASHe partnered with Haptik to add an automated WhatsApp channel for instant credit and lead generation.
Haptik built a conversational WhatsApp chatbot that authenticated users, answered queries on verification and account details, and enabled loan issuance in less than a minute. Within a few months of launch, the bot drove 50K+ new customers and helped disburse 25Cr+ INR in loans, making WhatsApp one of CASHe’s most effective acquisition channels.
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CASHe
Prateek Singh Kushwah
Product Manager