Case Study: HDFC Life achieves 8.03% click-through rate with Haptik's Smart Ads chatbot

How Haptik Redefined Direct-to-Consumer Advertising For HDFC Life

HDFC Life, a leading life insurer in India, wanted a fresh way to educate and engage millennials about life insurance beyond traditional media. To test a conversational advertising approach, HDFC Life partnered with Haptik and used the Haptik platform and SMART ADS to explore a chatbot-driven Direct-to-Consumer campaign.

Haptik built the “Health and Finance Quiz” chatbot on its platform, using a quiz to deliver native in-bot advertising and a clear CTA to HDFC Life products. The campaign drove 44,880 interactions and 22,066 activations, achieved an 8.03% click-through/consent-to-sales rate (vs. typical 1–2% web-form intent), recorded 85% positive sentiment, and delivered strong millennial engagement—demonstrating Haptik’s ability to boost targeting, UX and measurable ROI.

HDFC Life

Pankaj Gupta

Executive Vice President - Strategic Alliances, Bancassurance & Marketing