Case Study: Future Pay achieves a 21% boost in weekly retention with Haptik

How Haptik helped Future Pay Boost Weekly Retention By 21%

Future Pay, the digital wallet for over 1,000 Future Group stores with 5M+ registered users, needed to drive repeat app engagement without relying on cash incentives. To solve this, Future Pay partnered with Haptik and used Haptik’s Concierge Bot platform to add stickier features — notably a Play & Win Quiz bot and a custom Shopping List bot on Android and iOS.

Haptik implemented the chat-based Quiz and Shopping List bots, which have engaged 300K+ unique users and doubled bot entry rates in 60 days; the app now sees 100K+ monthly unique users, a 21% increase in weekly retention, and a 4.22/5 average feedback rating. Haptik’s solution also enabled Future Pay to expand quiz categories and plan further use cases based on user response.

Future Pay

Rohitashwa Bhotica

General Manager