Case Study: Online insurance broker Coverfox achieves 16.79% conversion and millennial engagement with Haptik's conversational quiz

How Haptik Created a Conversational Customer Approach For Coverfox

Coverfox, an online insurance broker founded in 2013, needed a more conversational, targeted way to reach millennial customers because traditional broadcast ads and cold calling were proving ineffective. To solve this, Coverfox partnered with Haptik and ran a chat-driven campaign using Haptik’s Personal Assistant app and SMART ADS on the Haptik Publisher Network to engage a younger, on-the-go audience.

Haptik built a four-question Financial Health Quiz chatbot as the campaign hook, routing interested and consenting users directly to Coverfox for follow-up. The August 2017 campaign delivered measurable impact: over 700,000 (7 lakh) impressions, a cumulative reach of more than 5 million, 7.24% engagement and a 16.79% conversion rate, with over 45% of quiz takers in the 26–35 millennial bracket—demonstrating Haptik’s effectiveness in generating high-quality, convertible leads for Coverfox.

Coverfox

Aniket Thakkar

Vice President of Marketing