Case Study: Mondelez India achieves 56% above target and 12.9% conversion with Haptik

How Haptik Augmented Mondelez India's Seasonal Marketing Strategy

Mondelez India Foods Private Limited sought a new way to drive engagement and sales for a Valentine’s Day seasonal campaign without relying solely on standard digital video or banner ads. To reach millennial shoppers (25–40 years) and create a conversational shopping experience, Mondelez India partnered with Haptik, using the Haptik App (Android/iOS) and SMART ADS to build a dedicated seasonal channel.

Haptik implemented a branded “Valentine’s Special Store” chat flow and chatbot to guide users, share product info and even offer Valentine’s tips, creating conversation-led discovery. The campaign delivered measurable impact: >5M reach, 4.27% engagement, 64% interest, 12.9% conversion and a 56% overachievement of the target within 10 days (average session 2:45), demonstrating Haptik’s ability to drive orders and elevate brand engagement.

Mondelez India

Abhishek Ahluwalia

Business Head eCommerce