Haptik
50 Case Studies
Case Study: Fashion Factory boosts customer engagement and sales with Haptik's WhatsApp chatbot and Click-to-WhatsApp ads
A Haptik Case Study
How Fashion Factory Scaled Customer Engagement with Ads That Click to WhatsApp
Fashion Factory, a value-focused Indian retail chain, wanted to improve customer engagement across the shopping journey while handling a high volume of product, store, and promotion queries. The company partnered with Haptik to use WhatsApp as a direct conversational channel and to redirect users from Instagram and Facebook ads into bot-led conversations.
Haptik implemented a multilingual WhatsApp chatbot with GenAI Q&A capabilities, integrated with the WhatsApp Business API, alongside Click-to-WhatsApp ad campaigns. The solution automated 87% of conversations end-to-end, reduced bot breaks by 18%, and generated 400K ad clicks, helping Fashion Factory increase lead capture, store visits, sales, and overall campaign ROI.
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Fashion Factory
Vinay Kamat
Marketing Head