Case Study: Tira Achieves 97% Query Resolution with Haptik’s Gen AI Sales Assistant

How Beauty Brand Tira Powers Conversational Buying Guidance with Gen AI

Tira, a beauty brand, wanted to deliver more personalized beauty advice to help customers make smarter buying decisions across skin, makeup, hair, fragrance, and personal care needs. To address this challenge, Tira partnered with Haptik to replace its time-consuming manual advisory process with an AI-driven experience.

Haptik implemented the LLM-powered “Tira Virtual BFF” Gen AI Sales Assistant to provide conversational, human-like beauty guidance with contextual follow-up questions and tailored product recommendations. The solution achieved a 97% query resolution rate, 49% bot engagement rate, and 36% of interactions redirected to product pages, while also reducing dependence on human agents and enabling 24/7 support.

Tira

Heena Chhapru

Head of Customer Service