Case Study: Hero Electric boosts lead generation and customer support with Haptik WhatsApp chatbot

Hero Electric Ups Its Lead Generation Game with WhatsApp

Hero Electric, one of the oldest players in the electric scooter segment, wanted to reduce its dependence on dealers and improve customer support. The company faced inconsistent issue handling, long wait times, higher customer dissatisfaction, and limited ability for agents to share technical information. To address this, Hero Electric partnered with Haptik to build a WhatsApp chatbot for customer care and lead generation.

Haptik’s WhatsApp chatbot helped Hero Electric answer FAQs, support product discovery and comparison, locate nearby dealers/showrooms, and book test rides. Within a year, the bot generated more than 8,000 quality leads, delivered a 30% user-to-lead conversion ratio, and reduced cost per lead by 87%, while also improving first response times and reducing call center workload.

Hero Electric

Manish Rohilla

Deputy Manager, Marketing