Case Study: a global consumer health brand boosts qualified event leads with Haptik's WhatsApp-based registration flow

Global Consumer Health Brand drives 5x more qualified leads with Haptik

a global consumer health brand faced operational challenges with its event marketing, as manual lead capture was inefficient and error-prone. This process resulted in duplicate registrations and financial losses from issuing multiple goody bags to the same attendee. To address this, the company partnered with Haptik.

Haptik implemented a WhatsApp-based solution using QR codes for event registration. This system included validation logic to prevent duplicate entries and stored all data in the Interakt platform. The solution delivered a 5x increase in qualified leads, removed operational losses, and significantly improved data integrity and efficiency for the brand.