Case Study: PayPal increases applicant diversity and school reach with Handshake

PayPal trusts Handshake to power their D&I goals

PayPal used Handshake to support its diversity and inclusion hiring goals for early talent in North America. The company wanted to reach a broader pool of qualified candidates, increase awareness at more universities, and meet its goal of delivering two diverse candidates at the final stage for every early talent position.

Handshake helped PayPal source students through its network of 1,000+ partner universities, run targeted messaging campaigns, and publish branded content such as video Q&As with interns. As a result, PayPal saw 18% more students viewing its Employer Page, 53% more unique students applying to open jobs, 39% of total applicants sourced from Handshake, and 21% more partner schools with applicants; the company also reported 10x increases in Black applications, 12x increases in LatinX and Asian applications, and an average cost-per-hire of $2,000.

PayPal

Jacklyn Barry

Global Diversity & Inclusion Programs Manager