Case Study: Pet Food Experts achieves revenue growth and streamlined mobile ordering with Handshake Corporation

Winning with a Smart Mobile Ordering Strategy

Pet Food Experts, an independent pet food and supplies distributor founded in 1989 and serving over 3,400 independent retailers across 29 states, set out to make frequent reordering as quick and simple as possible. The company faced time-pressed buyers who often ordered after hours, declining adoption of legacy on-site devices, and even lost sales to competitors with better mobile ordering tools—so leadership prioritized a modern mobile strategy to improve convenience and retention.

Pet Food Experts partnered with Handshake to deploy a native mobile ordering app (Handshake Direct Mobile) and supported adoption with executive backing, an ambassador program, marketing, incentives, device provisioning, and ongoing cross-functional feedback. Within months the channel hit the company’s goal of 10% of overall revenue, produced power users who place 80–90% of orders via the app, drove higher customer satisfaction and retention, and helped win business back from competitors.

Pet Food Experts

Michael Baker

President