Case Study: Milwaukee Tool achieves streamlined, accurate mobile order entry for complex promotions with Handshake Corporation

The Power of Giving Reps Mobile Access to Complex Promotions

Milwaukee Tool, a leading power tool manufacturer, was struggling with a manual, promotion-heavy sales process for its field reps at trade shows and store visits. Reps relied on paper forms, price sheets and Excel files, which made order writing slow, error-prone and disconnected from customer-specific promotions—hindering in-person selling and wasting valuable rep time.

Milwaukee replaced that workflow with Handshake Rep, a native mobile, offline-capable order entry app that models complex promotional logic and supports part-number and keyword search. The result: reps get on-the-spot, accurate pricing, cut order-writing time by roughly 50%, reduced data-entry errors, and are writing larger orders—making Milwaukee easier to do business with during a period of rapid growth.

Milwaukee Tool

Derek Erickson

Director of Channel Marketing