Case Study: Swoon achieves streamlined trade-show lead capture and faster follow-up with Handshake Corporation

Swoon - Customer Case Study

Swoon is a Brooklyn-based startup that makes innovative beauty tools—most notably a universal lip gloss applicator—and sells to specialty beauty retailers. At trade shows the team faces long days educating buyers and capturing leads, and needed a mobile order-writing solution to reliably collect contact information and turn show interest into follow-up orders.

Handshake provides a central platform for capturing and storing buyer and distributor contacts and for beginning the order process after shows. As a result, Swoon presents a modern, professional presence at trade shows, streamlines post-show follow-up and invoicing, and more efficiently converts new leads into business.

Swoon

Keisha Wright

Founder