Case Study: Scott Hawaii achieves expanded sales reach and streamlined B2B ordering with Handshake Corporation (Handshake Direct)

Scott Hawaii Expands Their Sales Reach with B2B eCommerce

Scott Hawaii is an 84-year-old, family-run boutique footwear brand known for durable, island-inspired flip flops. While well established in Hawaii and the South Pacific, the company struggled to manage mainland accounts: relying on independent reps across time zones led to lost relationships, and shifting to phone-and-email orders generated ambiguous messages, long follow-ups, and slowed cash flow.

Scott Hawaii implemented Handshake Direct’s B2B eCommerce portal, uploading its catalog, setting customized pricing and terms, and integrating with its ERP to cut data entry. The self-service storefront let retailers place orders on their own schedule, eliminated long email threads and miscommunications, streamlined mainland sales, and produced faster processing and happier customers.

Scott Hawaii

Michael Scott

President