Case Study: Wild Game Australia projects a professional, modern B2B ordering experience with Handshake Corporation

Projecting a Bigger Image the Power of B2B eCommerce for Small Businesses

Wild Game Australia, a small Australian distributor of hunting, shooting, and archery products run by owner Heatha Nicholas, needed to modernize how it sold to retailers. The company struggled with multi-brand order complexity, long travel distances between customers, limited internal IT resources, and the need to project a more professional image to win and retain buyers.

They implemented Handshake Rep (a mobile app for field reps) and Handshake Direct (a B2B online ordering portal) using a shared digital catalog and customer-specific pricing, allowing rapid deployment and easy adoption. The result was a smoother ordering experience, real-time inventory visibility, broader customer reach, positive buyer feedback, and a more professional brand presence that supported business growth.

Wild Game Australia

Heatha Nicholas

Owner