Case Study: Outtech achieves 33% increase in order volume with Handshake Corporation

Outtech Builds Strategic Partnerships Using Handshake

Outtech is a sales and marketing firm representing leading outdoor brands across categories like camping, hunting, and apparel, with coverage across the eastern U.S. For years the company struggled with inefficient order management—reps relying on Excel and an internally built system (OTOS) that required heavy maintenance—leaving them without real-time pricing, inventory, or customer data in the field.

Outtech implemented Handshake, a mobile-first order management platform with interactive quotes, consolidated manufacturer catalogs, order history, photo attachments, and digital documentation. The platform freed reps from manual data entry, let them see more customers per day, and deliver more personalized service—driving faster order processing and helping a top regional manager achieve over 33% year‑over‑year growth in orders.

Outtech

John Seliga

COO