Case Study: Peavey Electronics achieves 24/7 mobile B2B commerce and faster order processing with Handshake Corporation

Market leader Peavey Electronics' powerful strategy for equipping reps and dealers with mobile technology

Peavey Electronics, a global leader in musical instruments and professional audio serving thousands of dealers in 136 countries, faced shifting buyer behavior and outdated manual ordering processes. As customers came to purchases better informed and mobile-first expectations rose, Peavey needed to give dealers and reps instant access to product information, promotions and a faster, more accurate way to place and process orders—while integrating cleanly with its SAP ERP.

Peavey implemented Handshake Direct Mobile for dealers and Handshake Rep for its sales team, with a custom SAP integration to sync products, pricing, inventory and orders in real time. The mobile tools enable 24/7 ordering, push notifications, customer-specific data at the point of sale and automated order entry, resulting in increased sales, improved communication, faster order processing, fewer errors and a stronger competitive position.

Peavey Electronics

Fred Poole

General Manager of Product Development & North American Sales