Case Study: Krinos Foods lands larger retail accounts and doubles order value with Handshake Corporation

Landing Larger Accounts with Sales & Ordering Technology

Krinos Foods, North America’s largest importer, distributor, and manufacturer of Greek specialty foods, supplies over 2,000 SKUs to ethnic markets, delis, supermarkets, hospitality and major retail chains. As mom-and-pop stores declined and big-box retailers began stocking more specialty items, Krinos faced operational challenges: phone- and fax-based orders that produced errors, manual ERP entry, inventory inaccuracies and costly backorders — all obstacles to winning larger accounts.

Krinos implemented Handshake Rep (mobile order writing) and Handshake Direct Online (B2B eCommerce), keeping a synced digital catalog with daily inventory updates and hiding out-of-stock items. The omnichannel approach—onsite rep visits plus self-service ordering—was supported by targeted pre-launch marketing, personalized onboarding and promotional emails. Results: 80% of buyers now order online (vs. 44% industry average), average order value has doubled, backorders have been reduced, and the sales team can focus on strategic, consultative selling.

Krinos Foods

Shawn Bhavsar

Sales & Marketing