Case Study: Gorilla Glue Company achieves unified rep order management and faster processing with Handshake Corporation

Investing in Independent Reps, the Front Lines of Your Business

Gorilla Glue, a Cincinnati‑based hardware brand, relied heavily on a distributed force of independent sales reps but faced a fragmented order process: 70% of reps wrote orders on paper and faxed them, 20% used a clunky internal eCommerce system that required connectivity, and the remaining 10% had independently adopted Handshake. This mix caused delays, inconsistent product and pricing information, and limited visibility and control for headquarters.

Gorilla Glue consolidated its internal and external sales teams onto the Handshake order‑management platform, enabling offline iOS access, ERP‑driven pricing, and a single, company‑controlled product catalog. The move centralized order submission and reporting, reduced order-entry delays and customer‑service rework, improved brand consistency, and sped up order turnaround—delivering measurable efficiency and better support for the company’s independent reps.

Gorilla Glue Company

Brent Zellner

Director of IT