Case Study: Liberty Art Fabrics achieves 47% increase in trade show sales with Handshake Corporation

Increasing Trade Show Sales with Mobile Order Writing Software

Liberty Art Fabrics, a 130-year-old British print and textile design house selling worldwide, attends up to 20 trade shows a year and faced long booth queues and slow order capture that cost them customers and delayed fulfillment. They needed a faster, more reliable way for reps to showcase collections and take orders on the spot.

Handshake’s mobile order-writing app provided an intuitive, image-rich interface for real-time order entry and syncing with headquarters, speeding both sales and fulfillment. As a result Liberty processed more customers per show, reduced queueing, and increased trade show orders by 47%, often getting follow-on orders to customers’ desks before the buyers returned.

Liberty Art Fabrics

Matt Gailer

Head of IT - Wholesale