Case Study: Camelot Chilled Foods achieves higher margins and smarter selling with Handshake Corporation

Increasing Margins with Better Business Intelligence

Camelot Chilled Foods, a family-run London foodservice manufacturer and distributor serving over 900 corner stores, faced shrinking margins because reps relied on an unreliable PDA ordering system that lacked images, real-time updates and sales intelligence. The cumbersome daily docking process and limited visibility into order history and credits led to over- and under-ordering of perishable items, wasted product and lost profitability.

Camelot replaced the PDAs with Handshake Rep on iPads, adding an image-rich catalog, instant syncing and a custom report that shows past orders and issued credits. The new solution eliminated extra depot trips, let reps nearly double daily customer visits (from 18–20 to up to 30), improved order accuracy, reduced waste and credits, and turned reps into strategic advisors—boosting customer profitability and margins.

Camelot Chilled Foods

Kirtan Patel

Sales & Marketing Manager