Case Study: J. Vrola Meat Company achieves streamlined custom sales and reduced costs with Handshake Corporation

How one leading meat distributor uses technology to enhance their tailored sales process

J. Vrola Meat Company is a family-run custom meat distributor serving restaurants, specialty shops and institutions in the NYC metro area since 1947. Because they offer custom cuts with no minimums and deliver small, frequent orders six days a week, reps must handle last-minute chef requests, tailor recommendations for each buyer, and absorb the high cost of physical samples—making it difficult to prepare efficiently, upsell, and focus on advisory selling.

By rolling out Handshake Rep’s mobile order-writing and digital catalog with customer-specific pricing and promotional tiers, Vrola reps can pull order history, show high‑def product images, automate orders, and offer targeted upsells on the spot. The change cut sample and administrative costs, increased order frequency and upsells, freed reps to provide strategic advice, and is now being scaled with Handshake Direct Mobile to further grow sales.

J. Vrola Meat Company

Joseph Vrola

President