Case Study: Paladone boosts sales enablement and modernizes ordering with Handshake Corporation's Handshake Rep

How Marketing Can Drive Sales in Manufacturing & Distribution

Paladone is a two-decade-old gift designer and distributor representing major licenses like Marvel, Disney, and Nintendo across 77 countries. Faced with outdated order-taking tools and a slow, manual product update process that weakened sales presentations and trade-show readiness, Paladone’s Marketing team took the lead to find a modern sales enablement solution to better showcase products and support both internal and independent reps.

They implemented Handshake Rep, a mobile order-writing app with a digital catalog, high-resolution images, customer history, and easy CSV catalog uploads. The result: faster, more professional sales interactions, quick rep adoption, smoother trade-show prep, stronger relationships with licensors and retailers, and improved overall sales effectiveness and brand perception.

Paladone

Alex Ryan

Marketing Manager