Case Study: Cooper-Booth Wholesale Company achieves omnichannel ordering and increased revenue with Handshake Corporation

How convenience store distributor Cooper-Booth uses Handshake to give their customers diverse ordering options

Cooper-Booth Wholesale Company, a 150‑year‑old, Top‑20 U.S. convenience‑store wholesaler with roughly 200 employees and $550M in annual sales, sells over 10,000 SKUs to independent C‑store operators. Frequent store visits (every 1–3 weeks) and reliance on aging Windows PDAs and phone orders made reordering slow, error‑prone and costly—resulting in lost entry, over‑orders, returns and long service times.

Cooper‑Booth implemented Handshake’s omnichannel suite (Rep, Direct Online, Direct Mobile and a central order hub) to support scale, improve UX and give reps strategic sales insights. The platform cut in‑person reorder time from ~35–40 minutes to ~15, enabled 200+ customers to self‑serve, increased customer spend by 28%, improved order accuracy by 75%, sped order writing 50–75%, simplified training and reduced back‑office calls for pricing and inventory.

Cooper-Booth Wholesale Company

Lori Homsher

VP of Information Technology