Case Study: Fitsok achieves 54% retailer adoption in 3 months with Handshake Corporation (Handshake Direct)

Fitsok Promotes Rapid Customer Adoption of B2B eCommerce

Fitsok, a Minnesota-based maker of technical running socks sold through specialty footwear and running stores, faced the twin challenges of reaching a widely dispersed independent retail base and managing orders that arrived by spreadsheets, fax and phone. Relying on independent reps meant limited exposure in many areas and a lot of “windshield time,” while fragmented order channels made back-office processing slow and inefficient.

Fitsok implemented Handshake Direct’s B2B eCommerce platform and drove retailer adoption with three simple tactics—automated customer invitations, targeted email campaigns, and a mailer in product shipments. Within three months 54% of their retailers were ordering online, enabling uniform order processing, faster fulfillment (shipping within 24 hours), higher reorder frequency, and more proactive customer service with personal touches like handwritten notes and small gifts.

Fitsok

Jeff Bull

Brand Director