Case Study: Linda Farrow achieves 4x faster order processing and 24/7 B2B ordering with Handshake Corporation

Building an Omni-channel Sales Strategy with Handshake

Linda Farrow is a London-based luxury eyewear brand (est. 1970) sold through global retailers like Nordstrom and Selfridges. The company relied on paper order forms for trade shows and field sales, which required a 10-person data-entry team, introduced frequent errors, and could take up to three weeks to finalize orders.

To modernize, Linda Farrow adopted Handshake’s mobile sales app and Handshake Direct B2B eCommerce, giving reps image-rich catalogs, real-time stock and customers 24/7 ordering. The change sped order writing up fourfold (from one to three–four orders/hour), eliminated manual data entry, enabled overnight orders worldwide, and freed reps to book more meetings and deliver a smoother customer experience.

Linda Farrow

Val Rucarean

Senior Sales Administrator