Case Study: BackJoy achieves faster sales demos and streamlined order processing with Handshake Corporation

Building a Better Sales Process with Handshake

BackJoy, a global health and wellness brand whose products are sold in major chains and independent retailers, needed to improve how its field reps educated buyers. Reps struggled to find high‑resolution images, product details, videos, and consistent brand collateral across disparate iPad apps, and they were still writing orders on paper—leading to slow demos, inconsistent messaging, and manual data entry.

BackJoy implemented Handshake’s mobile order‑writing platform—a single digital catalog with standardized content, product media, customer histories, and an order interface that syncs to back‑office systems. The change gave reps instant access to materials, streamlined demos and cross‑selling, eliminated manual order entry and related errors, and freed back‑office staff to process orders faster.

BackJoy

Mike MacKay

Director of Brand Marketing