Case Study: Telia grows market share and builds trust with Haiilo

Telia reaches 4.26 million people and grows virtual event attendance 15x with Haiilo

Telia, a major European telecommunications provider, faced the challenge of building market trust and amplifying its brand voice. To solidify its market position, Telia decided to take a stand on societal issues and sought to harness the authentic reach of its employees as trusted brand ambassadors. They partnered with Haiilo to implement an employee advocacy solution to address this.

Using the Haiilo platform, Telia empowered its employees to share approved content, creating a community of active brand ambassadors. This solution helped Telia achieve significant results, including reaching 4.3 million people, a 15x growth in virtual event attendance, and substantial savings on advertising spend. Haiilo enabled Telia to grow its market share and become the number one telecom provider in several key countries.

Telia