Case Study: Salesforce boosts employee advocacy reach and brand trust with Haiilo

Salesforce turns 25,000 employees into social brand ambassadors with Haiilo in 21 months

Salesforce, a global leader in IT consultancy services, sought to boost content visibility and build trust by turning its large workforce into social brand ambassadors. To achieve this, they partnered with the vendor Haiilo to revamp their existing Social Ambassador Program, aiming to leverage employee credibility and extend their reach on social media.

Using Haiilo's employee advocacy platform, Salesforce created a program that made it easy for employees to share authentic, approved content. The solution included a global governance framework, multi-language support, and extensive training resources. The results were outstanding: in 21 months, they engaged 25,141 users who generated over 742,000 shares, achieving a 2033% return on investment and a potential social media reach of 1.9 billion people for Haiilo's client.

Salesforce