Case Study: Salesforce achieves 2033% ROI and expands employee advocacy with Haiilo

Salesforce turns 25,000 employees into social brand ambassadors in 21 months

The customer, Salesforce, sought to improve its internal communications and leverage its employees' professional networks to elevate its brand presence authentically. To achieve this, the enterprise software company partnered with the vendor Haiilo to revamp its employee advocacy program, aiming to empower its global workforce as social ambassadors.

Haiilo provided a platform that made it easy for employees to share approved, on-brand content while adding their personal insights. The solution enabled Salesforce to democratize content management across 44 countries and gamify training to boost engagement. The results were outstanding: over 25,000 employees became active advocates, generating over 742,000 shares and achieving a 2033% return on investment for the program, significantly expanding the brand's authentic reach.

Salesforce

Nathalie Lobato De Faria

Marketing Coordinator