Case Study: Telia grows market share and employee advocacy with Haiilo

How Telia grew their market share through Haiilo

Telia, a major European telecommunications provider, faced the challenge of building deeper trust with its customers and solidifying its market position. To achieve this, the company decided to take a firm stance on societal issues and harness the authentic voices of its employees as brand ambassadors. They needed a platform, Haiilo, to effectively distribute company news and enable their workforce to share approved messaging.

Using the Haiilo employee advocacy platform, Telia provided a centralized feed of targeted content for employees to share with their networks. This solution helped Telia dramatically increase its reach, saving $100,000 on social advertising while achieving a 15x growth in virtual event attendance. Ultimately, Haiilo played a key role in helping Telia become the number one telecom provider in several key markets by strengthening its brand image and customer trust.

Telia

Chris Hovde

Global People Movement Lead