Case Study: Axis Bank boosts engagement with GWI-powered audience insights

Axis Bank achieves 2.35% CTR with GWI on Spotify

Axis Bank sought to connect with its audience more meaningfully by moving beyond conventional digital platforms. The challenge was to find untapped but relevant spaces where their audience was present and receptive to brand messages, requiring sharp insights for deeper engagement rather than just louder advertising. To address this, they worked with their agency, Performics, which utilized data from the vendor GWI.

Using GWI's audience insights, the Performics team discovered a significant portion of Axis Bank's target audience were music lovers who used Spotify. This led to a targeted campaign on that platform featuring sponsored sessions and display ads aligned with the bank's branding. The vendor GWI enabled a data-driven strategy that resulted in a highly successful campaign, achieving a video ad click-through rate of 2.35%, well above industry benchmarks, and driving high-quality traffic to the bank's website.

Axis Bank