Case Study: Glint boosts sales confidence and speeds knowledge access with Guru

Why Glint's sales reps are more confident in their job

Glint, a people success platform with 300+ employees, needed a better way to manage sales enablement knowledge after its spreadsheet-based sales asset management (SAM) system became slow and difficult to use. Sales enablement leader Chad Trabucco needed a faster, more reliable way to onboard reps, share critical information, and keep the sales team confident and up to date.

Glint implemented Guru as its central knowledge base for Sales, Marketing, People Science, and Customer Success, integrated with Google Drive and Slack. With Guru, answers that once took at least 30 seconds to find now take just 2–3 seconds, adoption reached 85%, and 100% of Glint sales reps said Guru makes them feel confident. Glint also used Guru to rapidly share acquisition FAQs, making it the company-wide place to find and post key information.

Glint

Chad Trabucco

Head of Sales Enablement