Case Study: Splash achieves faster deal-closing and trusted knowledge with Guru

Splash - Customer Case Study

Splash, an end-to-end event marketing platform, struggled as it scaled because critical sales and marketing knowledge was scattered across Google Drive, Confluence, Slack, and individual machines. Sales reps wasted time hunting for up-to-date collateral and feared sending outdated information that could jeopardize deals, so Splash turned to Guru’s knowledge management solution to create a trusted, centralized source of truth.

Splash migrated marketing assets and cross-functional know-how into Guru, using its browser extension and Slack integration to surface verified content in-context. Adoption doubled in the first six months (about 90 Guru users with 42% using it daily versus a typical 10–20% adoption), support has saved 650+ cards in Guru, onboarding accelerated, reps find resources in seconds, and teams report greater autonomy, trust in knowledge, and faster deal execution.

Splash

David Aronica

Director of Business Development