Case Study: Movable Ink boosts onboarding efficiency and knowledge access with Guru

Movable Ink scales from 230 to 600 employees with Guru

Movable Ink, a global leader in marketing personalization, faced a significant challenge in scaling its knowledge management during a period of rapid growth. Before implementing Guru, the company relied on Slack as its primary information repository, which led to inefficiencies, duplicated efforts, and difficulty for employees in finding accurate, up-to-date information. This lack of a centralized system put considerable stress on existing contributors and hindered the onboarding process for new hires.

To solve this, Movable Ink implemented Guru to create a centralized knowledge base. The solution heavily utilized Guru's integration with Slack, particularly the Suggested Answers feature, which automatically provided responses to common questions directly within channels. This drastically reduced repetitive inquiries and streamlined onboarding. The results were transformative: new hires could find information efficiently without constantly asking subject matter experts, which boosted overall productivity and eliminated the chaos of relying on multiple disparate systems. Movable Ink now considers Guru's centralized knowledge base to be critical to its operations.

Movable Ink