Case Study: Sling & Stone achieves fewer repetitive questions and increased productivity with Guru

How Sling & Stone uses Guru to tightly integrate Slack and Google Apps to create an efficient knowledge management solution

Sling & Stone, a 35-person PR agency built for challenger entrepreneurs, struggled to keep internal knowledge current and accessible despite using a cloud wiki alongside Slack and Google Apps. Low wiki adoption and the proliferation of information in Slack meant employees repeatedly asked the same questions, so Sling & Stone turned to Guru for a tightly integrated knowledge management solution, primarily using Guru’s Slack bot.

Guru implemented a Slack-integrated knowledge base with searchable cards and a verification workflow so experts could own and update content in context. The Guru Slack bot let employees find client briefs, media intelligence and HR info without leaving Slack, driving regular usage multiple times a week and steady growth of the knowledge base. Within a month of deploying Guru, the number of repeat questions about key client and media information diminished significantly, improving team speed and productivity.

Sling & Stone

James Hutchinson

Head of Business & Technology