Case Study: Pantheon achieves faster, more accurate sales answers and improved playbook adoption with Guru

How Pantheon put their entire sales playbook in Guru, allowing their reps to search less and sell more

Pantheon, a website management platform, needed a more usable, trustworthy sales playbook. Sales leaders Halid Ibrahimovic and Wes Manning had been distributing a 150‑page set of assets via Google Drive, but reps spent too long searching, doubted answers’ accuracy, and managers had no visibility into what content was actually used. To solve this, Pantheon adopted Guru’s knowledge management platform.

Using Guru, Pantheon imported their entire sales playbook into a searchable, verified system—leveraging Guru’s relevancy/popularity/accuracy‑ranked search, analytics, and verification workflow. The result: reps find accurate answers quickly, shoulder‑tapping and repeated questions dropped, and messaging became consistent. Guru’s analytics give Halid and Wes visibility into which reps access content and which topics are popular or missing, enabling faster updates and measurable improvements in knowledge use and enablement.

Pantheon

Halid Ibrahimovic

Sales Director