Case Study: Laundry Service achieves unified, scalable knowledge management and faster onboarding with Guru

How Guru + Slack unified disparate teams as Laundry Service scaled from 100 to 300 employees

Laundry Service, a rapidly growing social media agency that expanded from 100 to 300 employees in a year, struggled with knowledge scattered across Dropbox, Google Docs, Slack, and individual heads. Chief Innovation Officer Ross Sheingold determined Slack alone couldn’t scale for searchable documentation and turned to Guru as their knowledge management solution.

Guru was rolled out company-wide and integrated into the browser and Slack so employees could quickly “Guru it” during calls or onboarding, using slash commands and proactive bot notifications to surface policies, best practices, and case studies. The result: unified documentation, faster onboarding, and clearer ownership of knowledge—employees report saving “up to 6 to 12 to 24 hours depending on how long the person would take to get back to me”—and Laundry Service maintained visibility and accuracy of its knowledge as it scaled.

Laundry Service

Ross Sheingold

Chief Information Officer