Case Study: Bitly achieves fewer duplicate Slack questions and centralized knowledge with Guru

How Guru + Slack helped Bitly better organize and share information across the entire company

Bitly, a company that gives brands visibility and control over digital customer experiences, struggled to keep bi‑coastal teams aligned around constantly changing content and product information. Their client‑facing reps relied on Slack for answers, which led to repeated questions and wasted engineering time; Brenna Stanton, Revenue Team Project Manager, sought "an internal tool that would help keep us accountable and make sure our information was up to date." Bitly selected Guru’s knowledge management solution and Slack bot to integrate answers into a single, easily searchable source.

Guru became Bitly’s central repository—storing marketing materials, sales processes, product updates and more—and its Slack bot and Q&A workflow let teams pull and capture approved answers directly in Slack. As a result, Bitly saw a substantial drop in duplicate questions and reduced activity in the #slack‑eng channel, cutting down time engineers spent re‑answering queries; Guru was organically rolled out across 7 departments and over 80 employees.

Bitly

Brenna Stanton

Revenue Team Project Manager