Case Study: Conductor achieves rapid sales enablement adoption and a single source of truth with Guru

How Guru improved Conductor's competitive win rates and their marketing-sales team alignment

Conductor, a content and SEO technology company, struggled with low adoption of prior sales enablement tools—one hard-coded in Salesforce and various internal wikis—leaving sales reps unable to find or use created collateral. They needed a single, easy-to-search source of truth that fit into reps’ existing browser workflows and would reduce constant “shoulder tap” questions to subject matter experts.

Conductor implemented Guru’s sales enablement and knowledge management platform, which lives in reps’ browsers and mirrors web-search behavior; content upload became about five times faster and teams could simply link existing assets into Guru. The result: competitive win rates rose, subject matter experts stopped getting frequent shoulder taps within three weeks, adoption increased across sales, marketing, and product, and Guru’s search report revealed content gaps (even unexpected HR queries) that guided prioritized content creation.

Conductor

Ben Gibson

Director of Sales Productivity