Case Study: Axcient achieves faster sales onboarding and always-accurate sales knowledge with Guru

How Axcient maximized their sales enablement efforts by placing accurate sales knowledge right in the sales reps daily workflow

Axcient, a cloud platform that prevents data loss and keeps applications running, faced a sales challenge: reps struggled to explain Axcient’s cloud-based recovery approach to customers used to legacy on‑prem systems and couldn’t find current competitive intel, case studies, or FAQs when they needed them. To solve this, Product Marketing Director Daniel Kuperman sought a knowledge management solution and implemented Guru to deliver on‑demand, sales‑ready content.

Guru’s card‑based knowledge system, Verification engine, and card management—together with the Guru Extension and Guru Context—aggregated Axcient’s institutional knowledge, automatically surfaced relevant content in apps like email and Salesforce, and ensured information stayed current. The result: Guru was rolled out across the entire sales organization, reduced time spent searching for materials, sped onboarding of new reps, and gave the team confidence that they were sharing trusted, up‑to‑date assets.

Axcient

Daniel Kuperman

Director of Product Marketing