Case Study: Better Mortgage reclaims 1.5 hours per day and streamlines company-wide onboarding with Guru

Better.com is a digital-first homeownership company whose affiliates provide mortgage, real estate, title, and homeowners insurance services

Better.com, a digital‑first homeownership company, faced rising knowledge gaps as it scaled from a handful of salespeople to nearly 1,000 on the sales team and 9,000+ employees overall. Managers reported spending two to three hours a day answering repetitive questions and onboarding new hires was inconsistent due to the lack of a centralized knowledge base. To address this, Better.com selected Guru’s knowledge management platform for its searchability and simplicity.

Using Guru, Better.com launched a company‑wide Sales Resource Center and Employee Resource Center, formed a Knowledge Council of content advocates, and rolled out centralized, searchable documentation across departments. The change returned about 1.5 hours per manager per day while onboarding over 1,000 sales hires, reduced repetitive Slack pings, and boosted confidence and productivity across HR, Ops, IT and sales — demonstrating measurable time savings and broader organizational alignment with Guru.

Better Mortgage

David Hoops

Sales Resource Manager