Case Study: Tata CLiQ achieves 10X ROI with Gupshup

Tata CLiQ achieves 10X ROI in monthly sales

Tata CLiQ, the Indian e-commerce marketplace owned by Tata Digital, faced low engagement from traditional channels like email and SMS, with just 10% email open rates and limited personalization options. The company needed a better way to send rich, timely, and personalized post-purchase and promotional messages to customers.

Gupshup’s WhatsApp business solution helped Tata CLiQ turn messaging into a conversational commerce channel for order updates, behavioral targeting, cart recovery, and personalized product recommendations. The results were strong: 57% click-through rates, customers from WhatsApp traffic were 1.7 times more likely to purchase, and the campaigns generated $500,000 in attributable sales in one month with 10X ROI versus email, in-app push notifications, and SMS.

Tata CLiQ

Amit Kumar

Customer Retention Manager