Case Study: Swiss luxury fashion brand achieves higher conversions with Gupshup

Swiss luxury fashion brand achieves higher conversion rate with digital shopping assistant

A Swiss luxury fashion brand faced challenges in guiding customers through its large catalog of over 3000 products and providing 24/7 omnichannel support. To achieve a more personalized customer experience and gather deeper insights into shopper preferences, the brand partnered with Gupshup to implement their digital shopping assistant solution.

Gupshup's solution provided a seamless conversational commerce experience across the brand's webshop, social media, and in-store channels. This digital shopping assistant delivered an 8.5% conversion rate for conversations, significantly higher than the brand's search-led or website conversion rates. Additionally, one out of every three conversations resulted in a user creating a size profile, which was then used for personalization and new marketing campaigns.