Case Study: Standard Chartered achieves 24/7 multilingual corporate banking support with Gupshup's AI-powered Straight2Bank assistant

Standard Chartered Launches ‘Straight2Bank’, an AI-Powered Digital Assistant, in 43+ Global Markets

Standard Chartered, a multinational financial services company, faced the challenge of meeting rising digital expectations from its corporate banking clients. Customers increasingly preferred fast, digital support over traditional phone and email, especially across different time zones. The bank partnered with Gupshup to modernize its customer service and provide immediate, 24/7 assistance for complex banking inquiries.

The solution was the 'Straight2Bank' Digital Assistant, an AI-powered tool integrated into the bank's platform. Developed by Gupshup, the assistant handles over 200 user stories in multiple languages, providing real-time support for payments and technical issues. The results included a significant reduction in call volumes and email queries, dramatically improved customer satisfaction scores, and lower operational costs by allowing service reps to focus on complex problems.

Standard Chartered