Case Study: Reserva achieves 7X marketing ROI with Gupshup Conversation Cloud

Reserva, Brazil’s leading fashion brand sees 7X marketing ROI with Gupshup Conversation Cloud

Reserva, one of Brazil’s leading fashion brands, wanted to boost customer engagement and revenue through cross-selling, contextual nudges, segment-based promotions, and better post-purchase communication. To do this, Reserva partnered with Gupshup and used its Conversation Cloud to support WhatsApp-based conversational marketing, click-to-WhatsApp acquisition campaigns, and utility messages for order updates.

With Gupshup, Reserva launched targeted WhatsApp campaigns triggered by Vtex eCommerce events, used cohort-based messaging from stores, and added a Gen AI-powered virtual sales assistant for personalized product recommendations. The results included 7X ROI from online sales attributed to WhatsApp marketing, up to 46X ROI on abandoned-cart nudges, 4X engagement lift, 81.8% higher open rates, and over 2K leads generated from Click-to-WhatsApp ads.

Reserva

Vanessa Velloso

Reserva