Case Study: Khan Academy improves learner support and onboarding with Gupshup

Khan Academy optimizes learner support and improves onboarding

Khan Academy, a global educational organization offering free online learning resources, sought to scale its personalized support and improve the onboarding process for students, teachers, and parents. They partnered with the vendor Gupshup to address this challenge using a conversational engagement solution.

Gupshup implemented an AI-powered conversational interface on WhatsApp for Khan Academy. This solution automated responses, managed user opt-ins, and was integrated with the academy's app, leading to a more streamlined and engaging user experience. The results were significant, with the digital assistant answering 70% of questions within two months of launch and facilitating the conversion of five conversations to orders every week.

Khan Academy