Case Study: Citibank achieves seamless customer communication with Gupshup Smart Messaging API

How Citibank is providing seamless customer experience with Gupshup’s Smart Messaging API

Citibank, the consumer division of Citigroup with a presence in 19 countries, needed a reliable messaging partner to engage and retain customers across markets. Gupshup addressed this need with its Smart Messaging API to support seamless customer communication.

Gupshup implemented a customized, global messaging solution for Citibank that enabled one-way and two-way communication across SMS, WhatsApp, and WeChat, along with opt-in/opt-out management, link tracking, and mobile marketing tools for targeted cross-sell campaigns. The result was a more unified, real-time customer engagement experience, though the case study does not provide specific quantitative impact metrics.

Citibank