Gupshup
41 Case Studies
Case Study: Housing boosts conversions and simplifies property listings with Gupshup on WhatsApp
A Gupshup Case Study
Housing.com grows conversions by 1.8X, simplifies property listings
Housing.com, India’s leading real estate platform, wanted to improve property discovery, simplify the seller listing process, and boost conversions as email, SMS, and push engagement declined. The company partnered with Gupshup and the WhatsApp Business Platform to create more interactive, personalized buyer and seller journeys.
With Gupshup, Housing.com launched a property recommendation bot, a seller feedback flow, and an owner listing bot on WhatsApp to send tailored listings, collect anonymous seller feedback, and reduce drop-offs in listing creation. The results included a 1.8X lift in lead coverage, a 54% open rate versus 10% for email, 60% feedback collection, and 5X growth in monthly listing uploads from dropped-off users.
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Housing
Kritika Rehan
Product Manager